You will often hear the term SEO mentioned in relation to web design – but is it relevant to you?
SEO or (Search Engine Optimisation) is a method by which a website can be made more visible and accessible through search engines such as Google. Understanding SEO is important for you and your site to ensure you get the best from your website and help you avoid costly mistakes.
In the first instance an assessment needs to be made and this can only be given once the correct analysis has been performed. Knowing what your website is trying to achieve and who are the potential customers is so important. It’s not simply about appearing on the first page of Google results but rather making sure you are achieving visibility to the correct audience.
It needs to be understood that SEO is a long term investment and not a short term patch to your marketing efforts. Whilst the Search Engine landscape is constantly evolving and SEO needs to take these changes in to account to ensure a website is kept up to date with the latest developments.
Our approach to SEO is to thoroughly understand the business first, providing the correct business strategy for them:
Only by fully understanding the company, the market it’s in and it’s unique selling point (USP) can you start to understand who the target customers are and how best to get the website in front of them.
Like many other web design companies we offer SEO, however we lead by example by ranking highly for highly valued broad search terms, we are Specialists but only undertake the marketing aspect with companies that understand the true value of attracting new customers.
With Google’s quest to produce higher quality search it’s algorithm is becoming more sophisticated and therefore old tactics used by many SEO companies will have you filtered out of the targeted search terms quicker than you can say ‘SEO Norwich‘.
Emphasise on your brand, that’s the most important factor going forward, companies have to do more for themselves under the guidance of SEO Specialists who have excellent programming knowledge. In clearer terms, what is going to be the most important factor moving forwards in SEO will be your understanding of what is required, luckily our clients get direction from us.
We know how to achieve high rankings and how to get ourselves seen by your potential clients, thus why you are reading this now! The knowledge and expertise we have developed means we know how to get results and can save you from making the wrong choices along the way. We are a credible solution for any business looking to be successful online and achieve the best ranking within the search engines.
How a site is constructed plays a big part in getting the results you want, how it connects to other marketing channels and how it produces highly relevant pages for search are all key factors.
We design websites that Google and other search engines can read, making the most of quality content and coding to ensure the best results when these engines return their results to the customer who is searching online.
The web design service we offer is different because we flag up SEO to clients as they are starting out, to ensure it is integral to the design process rather than being a last consideration at the end of the development. We will help you learn and understand the value and purpose of SEO therefore ensuring every action you undertake along the journey adds real value.